This article summarises that Foxconn - a Taiwanese manufacturer of Apple iPhones - has been criticised for the working conditions of its factories in China after a worker - Zhang Tingzhen, aged 26 - was electrocuted and fell four metres, leaving him brain damaged, unable to speak and with "no ability to be on his own".
The company did nothing to remedy this, demanding that Mr Tinghzen be removed from the hospital and taken to the factory where the accident occurred for an assessment to determine whether or not the company would still fund him for treatment and such alike. Their offer of an assessment was refused.
This sort of press reporting is very bad for a company, as it shows that the workers are not being looked after and that the company is clearly unwilling to give compensation to someone who was injured due to the working conditions in their factory - this would make people less likely to want to work there, and it could also persuade people to leave and attempt to find another job.
Article #2 - The Force (and feathers) are strong with this one
This article summarises that Apple have now made another version of Angry Birds, this time a Star Wars version which became "the top paid app in iTunes within an hour of its release" - Angry Birds Star Wars. While most customers were happy with the product, reviewer ChrisCream complained that it was a good game "totally spoilt by already asking me to buy more levels".
Apple attempted to remedy this problem by having a free version of the game on Android phones. However, this does not do much to solve the problem since, if a customer is using an iPhone and has already paid for the game, they do not want to spend more money buying extra levels.
For the most part, however, the article was good reporting press since it refers to the game as "one of the biggest, if not the biggest, entertainment launches of the year", and that "the attention to Star Wars detail is fantastic, from scenery to the characters to their powers".
On the other hand, this article is bad reporting press due to the comments made by ChrisCream because potential customers will not buy something if they realise that they will have to pay for "80 levels" separately, which could prove very expensive and people might decide that it's not worth the money since there are free versions of the game online.
Article #3 - Is iPad Mini set to put out Amazon Fire?
This article summarises how Apple is losing customers as "Google, Amazon and Barnes & Noble have all revealed cheap, 20cm tablets recently" and that, if Apple didn't have a "cheap option" of its own then it risked "losing ground" to its competitors.
To remedy this problem, Apple made an iPad Mini which is a "shrunken device" of 20cm so that they will gain customers that could otherwise have gone to Apple's competitors.
This is good reporting press because it shows that Apple is making new products to attract a different sort of customer. This might also mean that, if someone sees Apple advertising their new iPad Mini, they might decide to look at the rest of their products and they might purchase something.
Article #4 - Apple is rotten at directions
This article summarises that Apple's new mapping - which has replaced Google Maps as part of the iOS6 operating system - has been widely criticised after it made a number of mistakes which included:
- Promoting a children's football club but forgetting many towns, including Stratford-upon-Avon, the birthplace of Shakespeare,
- Showing numerous Woolworths on the map, all of which are now closed down,
- Using images of various locations - particularly in Scotland - which were covered with cloud,
- Showing that the Clifton Suspension Bridge in Bristol, which is actually straight, appear curved.
This is bad press reporting because it shows that Apple have not done their research properly and have made numerous important mistakes which is likely to persuade customers that Apple are not a reliable company - this could mean that they would be unlikely to use Apple again.
Article #5 - iPhone fanatics line the streets as latest model hits the shelves
This article summarises the release of the new iPhone 5 which is available in 34 branches worldwide. The article states that "Apple addicts have been getting themselves into a frenzy", clearly telling the public that the iPhone 5 is definitely something to get excited about. The picture the accompanies the article shows a long queue of people which also shows that, since the iPhone 5 is so popular, people had better buy one soon (before the price drops) or there will be none left.
This is good press reporting because it puts Apple in a good light, showing that they are producing many exciting new products and that, because so many people want them, they must be worth the £529 they cost - this all makes a profit for Apple and gains them lots of new customers.
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