Wednesday 21 November 2012

E-Commerce & Social Networking

E-Commerce - commerce conducted on the internet - is a fast growing part of our economy. The rapid expansion of social networking websites - such as Facebook and Twitter - can effect this as more products are advertised online nowadays which leads to more people seeing them so more money is made. Many businesses have realised this and that is why most businesses are likely to have their own page on various social networking websites so that more people discover them and they make more money.

Snoox is a social media website that allows your friends to tell advise you on whether something is good or bad, not a stranger. Therefore, this could negatively effect advertising because businesses will not be able to contact you with advertisements - only people you know can and, therefore, businesses' commerce will have to be genuinely good and not just have effective advertising.

The following article is about this:




Furthermore, the presentation - made by ReShon Anderson - shows that the average Facebook user is online for more than 55 minutes every day and, therefore, this will be a good platform for advertising. Many companies use Facebook for this and it gains them many new customers who may have otherwise not seen whatever commerce was being advertised.

I think that, if businesses can successfully advertise their commerce on social networking platforms such as Facebook them many people will see it which will increase sales and profit. If it is successful then people are more likely to give it good reviews on Snoox which will increase the number of customers even more and, again, increase profits.

Companies and businesses should make online pages for themselves because having an online presence is one of the best ways of advertising in this day and age - more and more people use the internet, so more and more people will see the advert and, therefore, the commerce.

Without an online presence, companies and businesses are unlikely to survive the Digital Age because not enough people will hear about them and they will lose so much money that they will not make a profit and it will not be worth continuing. Having an online presence solves this problem.

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