Wednesday 7 November 2012

Catalogues or Online Marketing?

As online marketing and web sales grow, the Argos catalogue is no longer being printed. But are Argos the only ones who have stopped making catalogues due to expenses and the fact that more people use the internet nowadays?
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Examples of companies that offer a free printed catalogue that is delivered to your door:
  • Park Christmas Catalogue
  • Compton & Woodhouse Catalogue
  • Donald Russel Catalogue
  • Bath Knight Catalogue
  • Ark Wildlife Catalogue
Examples of companies that only offer an online catalogue:
  •  Conrad UK eNewsletter
  • Agriframes Catalogue
  • S2S Further Learning eNewsletter
  • Really Wild Flowers eNewsletter
  • Official London Theatre eNewsletter
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The problem with this trend is that catalogues are becoming less and less widely used which means that people who do not have internet cannot access the online catalogue or, if you have to pay for a catalogue to be delivered, that might not be available to them either.
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Websites I used:
http://www.catalink.com/

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