Task 2.2 - Doing business on the web - Growing the customer base

Nowadays, most of the increases in retail sales are through internet sales. The growth of internet sales has led to the growth of new companies who are collecting information from consumers to spot trend in the market. An example of a company set up to provide analysis of the retail market is Kartel World Panel.
In the supermarket trade there are many major players and it is the competition between them that feeds this part of the economy. In this BBC business article on Tesco market shares, the different shares each leading supermarket in the UK has are displayed: