Tesco is one of the major supermarket chains in the United Kingdom, along with Asda, Sainsbury's, Morrisons, Marks & Spencer, Aldi, Co-operative Store, Waitrose and Lidl. Tesco has the largest share of the supermarket sales figures at 31%, while Asda and Sainsbury's have only 17% each.
In these articles the reader is shown how people have "fallen out of love slightly" with Tesco and that it "may have lost touch with its customers by trying to be more efficient".
Tesco came to be when, almost a century ago, "Jack Cohen began selling surplus groceries from a market stall in London's East End in 1919". He made "£1 profit on sales on £4 in one day" which, nowadays, has escalated to the market stall becoming a "supermarket giant" with "global revenues of more than £40billion".
Some people dislike Tesco because they think that it has become "tired and a bit boring", saying that the "shopping experience has fallen behind some of its rivals" due to the fact that "marketing campaigns have been lacking in energy and enthusiasm" which is unattractive to British shoppers.
Furthermore, the company is planning to expand into 14 countries. This could also be a problem due to Tesco's "consistent focus on global growth" which has "left the stores back home, which make up two third of its business, looking tired".
Tesco's "FTSE 100 improved by nine per cent, meaning an overall market under performance of 24 per cent". Tesco has "fallen into the gap of being too sterile for its own good". Tesco has taken its "eye off the ball".
Additionally, people may also dislike the company at the moment after Tesco's "Horse meat Scandal" which can be found here. If customers feel like they are being tricked into buying something which they did not want to purchase - i.e. horse meat in what should have been a beef burger - then, no matter that there were no health risks, they may stop shopping there and find somewhere else, causing Tesco to lose customers and profit to its rivals.
Here are some more articles concerning the recent discovery of horse meat entering the Tesco Value Product line, with hypothesis on how long the problem will last:
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